The recent Digital Signage Expo trade show in Las Vegas was the first time we’ve noticed well-established companies in the digital signage sector move from dabbling on the R&D bench to actively marketing solutions based on the Android operating system.
A handful of companies – actually not as many as we might have expected – were showing working versions of solutions that had moved fully off of Windows or Linux to Google’s open source operating system. While we have all seen things at trade shows that never make it beyond the proof of concept stage, we think the industry is on the cusp of a substantial shift to Android because of the advantages it offers.
Android is labelled and known as the go-to operating system for smartphones and tablets not made by Apple, but there’s actually much more to it. It’s a complete operating system, middleware layer, and application layer that runs on top of a Linux foundation. It already has strong device and communication protocol support, and there is a huge inventory of Android applications (or “apps”) that add functionality and open these devices up to back-end, instantly-deployable solutions. Continue reading