Digital signage is an innovative medium for targeted information, entertainment, promotions and advertising, delivered in visually rich multimedia formats designed to attract consumers. Since digital signage is so ubiquitous these days, people no longer ask what it is because digital signage has matured into a fully developed, versatile product that has adapted to many different applications and environments. Digital signage displays now come in unusual shapes or configurations but 42″ and above are the most common sizes. However, large-sized displays with conventional aspect ratios of 16:9 or 16:10 have limitations— in locations where they are restricted in height or physical space. Like on elevators, buses, train stations, and hotel hall, the installation space is limited but the requirement for digital signage is huge. LED signage seem to be a good fit for these kinds of space-limited applications; however, LEDs are usually heavy, power consuming, and display low-resolution images. The demand calls for a new design of displays. Continue reading
Dozens of different options for digital signage solutions that pair the open source Android operating system with low-cost media playback devices have emerged recently in the marketplace, but choosing the right one is anything but simple. Without careful hardware selection and software optimization, the lower capital cost promise of Android-based digital signage systems can easily be offset and overwhelmed by the higher operating costs of repairing and replacing unreliable, underperforming systems.