Enhancing digital signage experience in banks

Digital signage is a common feature in bank branches nowadays, creating a more immersive customer experience and an effective communication channel. To engage and retain customers, many banks are utilizing digital signage in their traditional branches to improve the overall customer experience, showing relevant information about banking products, news and stock updates, entertainment, as well as real-time queuing information.

As bank services become increasingly complex and diverse, it’s important to be able to quickly update real-time information to all branches such as exchange rates and financial news. With digital signage installed, it’s a simple task to change content from a central control server. Content can also be edited locally or from a central control server then dispatched to individual branches each day, which makes it easier on the bank rather than hav¬ing employees at each branch change content themselves. Moreover, interior banking signage usually requires wall or ceiling mount installations, therefore a slim and light design signage player is preferable. Continue reading