There are many ways to engage an audience or customers with a specific brand. But none is as unobtrusive and rewarding as gamification. This method uses video game mechanics such as leader boards, rewards, trophies and interactivity to let customers literally play with the brand. When done well, the impact of gamification techniques is impressive, however, what exactly is gamification and how can the retail and hospitality industry leverage its positive outcomes? Have a look at the THIS article by Jennifer Lonoff Schiff for more insight on this topic and let us know in the comments if you favor this method or not!
A very big part of every retail business happens behind the scenes – in a place where the customer does not know what is happening. Behind the shiny floors and decorative show rooms of every retail store there are inventories and crucial logistic operations happening everyday. With RFID chips the process behind the scenes might finally get its overdue revolution. Read the whole story by Barbara Thau at forbes.com HERE
AIM-37 is an industrial-grade mobile point-of-sale (mPOS) system with a built-in barcode scanner and HD Corning® Gorilla® Glass display offering a mean time between failures (MTBF) of up to 12,000 hours. The system design is surprisingly thin (17 mm) and lightweight (800 g) to ensure maximum portability. AIM-37 features an IP54-rated front panel for protection from water and dust, as well as a directly bonded touchscreen with water tolerance and palm rejection for enhanced operation. Additionally, AIM-37 can be integrated with various peripherals and flexible installation mounts to support diverse applications.