Retail Technology Trends in 2018

Welcome to 2018 and happy new year!
Technology transformation – is that the keyword for retail technology in this year? Will AI take over and automate our ordering processes even more, so that we get orders of things we do not even know we want yet? Will WhatsApp take over our customer shopping habits and decrease the phone calls we have to do?

2018 surely promises to be a breakthrough year in technology, after 2017 showed us what technology customers accept and want to use. VR, AR, AI, Big Data and a focus on experience shopping were the great themes last year, which will undoubtedly influence what will happen this year. Have a look AT THIS ARTICLE to see what might be in store for you

Brand Experience is the Key

Millennials are future of retail – and they are drastically changing it while spending more than ever before.
The article below describes what is important for a contemporary shopper to like a specific brand, which is, taken everything together and simplifying it, experiences.
While thus brand experiences and the atmosphere around a brand are becoming crucial, the question arises on how to achieve this. The third point that Lauren Freedman does is especially interesting, as latest hi-tech paves the way for experiencing new things. Read the article by clicking HERE and let us know what you think in the comments!

Shopping Stalker: How to Balance Customer Data and Service

Big Data is everywhere and will not leave us anytime soon. This data can give us new and relevant insights towards events, behavior and opportunities, not only in the retail and hospitality sector. However, where is the line where customer data actually helps the customer and where it gets creepy? Have a look at THIS interview with Tara Kelly to get more insights

Augment the Shopping Reality

In the last few years one could see a tremendous decrease in physicals stores opening and an increase in stores closing their doors. The online shopping experience seems to take over and be favored by most customers. This leads many to think: “Brick-and-Mortar shops are dead!”, “Online commerce is the future!” This might be the wrong direction to turn to, as the future might just take both worlds and create an augmented reality shopping experience that ties online and physical shopping together.

Have a look at THIS amazing read for the weekend and let us know: Is this the future?

The History of POS Systems

Point of Sales (POS) systems have not been around for that long, but are already considered the second most important item on every retail and hospitality business, after the actual products or services of course. This is rather logical, as this is where the transaction of goods and services is officially executed.
If you are interested in knowing a little more about the history of POS systems, we have found THIS interesting article that briefly describes how the POS entered the mind of every retailer.

Millennials and Retail

The new Millennials Generation is growing up and is ready to spend money! But what are their expectations? Does the retail and hospitality industry have to make crucial changes to their way of doing business to appeal to this new and very demanding audience? Read more about it HERE.
Let us know what you think about this in the comments!

Gamification – or: How to playfully engage customers with your brand

There are many ways to engage an audience or customers with a specific brand. But none is as unobtrusive and rewarding as gamification. This method uses video game mechanics such as leader boards, rewards, trophies and interactivity to let customers literally play with the brand. When done well, the impact of gamification techniques is impressive, however, what exactly is gamification and how can the retail and hospitality industry leverage its positive outcomes? Have a look at the THIS article by Jennifer Lonoff Schiff for more insight on this topic and let us know in the comments if you favor this method or not!

Intelligent Customer Visit Management System

Location: Bank branches in the Middle East

The wealth of most Arab nations makes the Middle East a highly competitive market for the banking industry. Banks have invested considerable resources into attracting and retaining VIP customers, with many banks hoping to expand their business and gain new customers by offering additional services and opening more branches. However, as the number of customers visiting branches increases, identifying VIP customers and maintaining a high service quality are becoming considerable challenges for bank staff.

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