European market trends and application review (part II)

In the second part of this interview, Bas has further elaborated the applicability of Advantech solutions in the current digital signage industry.
  • In which area or market do you think Advantech’s products can be the most competitive?

Bas: Our products can actually be competitive in every market. For example, in retail, we present the reliability of our products as an advantage. In open areas such as supermarkets and stores, the signage display needs to be available all the time. Therefore, reliability really stands out as a crucial factor for users; a broken system or one that performs poorly will not draw customers. Having a standardized model is also good for large quantity purchases. We strive to make our products indispensable to our customers.

Reliability is especially important in dangerous environments such as certain geographic locations, places with extremely high or low temperatures,  and in smoke-filled areas like restaurants. Our products are competitive and fill a market niche not found in other’s products. Continue reading