Messages in a ‘Touch Mirror’ – Interactive Cosmetics Experience

Real products on display stands is a standard way to promote products in the cosmetics industry. If customers cannot find products that are suitable for them, display stands can provide customers with experiences to touch, feel, and try different cosmetics products via an interactive screen, and thereby motivating them to make qualified purchase decisions.

To help customers better understand their products, marketing and sales people try to design a visually engaging retail display to promote products by interacting with customers, ultimately with the aim to encourage them to make a purchase. Therefore the challenge is to understand the customer motives and behaviours than to simply present product information, the brand and products would be translated into customer experience. Continue reading