Gamification – or: How to playfully engage customers with your brand

There are many ways to engage an audience or customers with a specific brand. But none is as unobtrusive and rewarding as gamification. This method uses video game mechanics such as leader boards, rewards, trophies and interactivity to let customers literally play with the brand. When done well, the impact of gamification techniques is impressive, however, what exactly is gamification and how can the retail and hospitality industry leverage its positive outcomes? Have a look at the THIS article by Jennifer Lonoff Schiff for more insight on this topic and let us know in the comments if you favor this method or not!

The RFID Retail Revolution

A very big part of every retail business happens behind the scenes –  in a place where the customer does not know what is happening. Behind the shiny floors and decorative show rooms of every retail store there are inventories and crucial logistic operations happening everyday. With RFID chips the process behind the scenes might finally get its overdue revolution. Read the whole story by Barbara Thau at forbes.com HERE

The Digital Payment Jungle

Are you planning to digitize you retail or hospitality business? Then maybe you are confused on the various payment methods that are popping up on every corner of shops, restaurants and hotels? This article by foodnewsfeed.com gives an excellent overview of the so called “mobile wallet” we are or are going to have integrated soon in our mobile devices. Have a look at the article HERE

BigData in Retail and Hospitality

Big Data and How it Can Fuel Restaurant Growth

Big Data and How it Can Fuel Restaurant Growth

The retail and hospitality industry can also profit from BigData! By digitizing ordering processes and point of sales, for instance, restaurants and retail shops alike can make sense of their customer in a more accurate and easier way. The interview by Foodnewsfeed.com below gives more insight into this topic:
https://www.foodnewsfeed.com/fsr/vendor-bylines/big-data-and-how-it-can-fuel-restaurant-growth

Retail Industry Welcomes O2O Generation

Intelligent Retailing Creates New Shopping Experience

With the trend toward O2O (Online to Offline), which represents integrating physical stores and online shopping, the question of how retailers make use of information technology to move toward an intelligent system, enhance consumer experience, integrate multiple channels, and improve store management efficiency will be the keys to maintaining market competiveness.

 Writer | Liao, Pei-Chun

Shopping is something that everybody does almost every day. Over the past few years, e-commerce has become increasingly prevalent, and physical store operators are facing significant challenges to their survival. However, in recent years, there has been a change in the ide

a that competition exists between physical and online stores. Today, retailers emphasize integrating the characteristics of virtual and physical stores, and make use of IT to develop intelligent retailing. This increases store management efficiency, and also gives consumers a new shopping experience.
For the last eight years, IBM has been publicizing their “five future innovative technologies (IBM Next 5 in 5)”, which are five innovative developments that are predicted to change how humans work, live and interact within the next five years. One of 2013’s five innovative technologies was “Buying local will beat online”. IBM believes that physical stores will once again ignite shopping booms, especially after integrating online transactions, which will make physical stores more competitive.
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Valuable customer experience with UTC-620 and Intel®RCM


In the new Intel® IoT Ignition Lab Swindon, a demonstration will be shown on the kiosk point-of-sale solution via a portrait panel PC with Intel® Retail Client Manager (Intel RCM) software application. This solution was realized by Advantech and Intel® Corporation.From left to right: Mike Fay, Sales Manager UK Advantech and and Rod O’Shea, Intel EMEA IOT Sales Director

Retailers would like to use every opportunity to influence consumers with their purchasing decisions. Having an all-in-one panel touch computer in-store with interactive content will have a great impact on shop visitors. Showing the collection the customer might be interested in based on their customer card for instance. The UTC-620, an all-in-one portrait retail panel computer with its 21.5” full-HD display, is optimal for reading content rich applications.

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Smart Coffee Vending Tastes Even Better

Incredibly, over 2 billion cups of coffee are consumed every day. Perhaps even more astounding is that this figure continues to rise. Coffee has always been the beverage of choice for today’s mobile and urban workforce and as more and more people around the globe adopt aspiring lifestyles, the demand for high quality, fresh ground and brewed coffee constantly grows, trending away from lower quality instant products. Consequently, coffee shops, restaurants, and vending machines have never been busier. However, whereas vended coffee beverages from newer, smarter machines that address today’s market dynamics are set to take off, offering convenience, efficiency, cost savings, and up-selling opportunities, coffee shop operations are damaging profitability in many smaller shops and restaurants due to lack of controls on production. With the current procedures in place, staff can produce drinks without payment for friends and family and even commit employee fraud. Continue reading

Roving Reporter: Securing the Internet of POS

We would like to share with you again an interesting blog from Mark Scantlebury, writer for the high tech industry. Original url: http://embedded.communities.intel.com/community/en/blog/2013/11/12/roving-reporter-securing-the-internet-of-pos

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Most consumers, myself included, harbor very real fears of our private information getting in the hands of those who could steal our identity and money, as well as damage our credit ratings. Whether it’s using a credit card or virtual wallet or typing in a PIN, there’s always in the back of the mind a concern about where that data is going and who might have access to it.

Obviously, there’s good reason for this fear. As concepts such as the connected store and Internet of Things (IoT) gain speed and spread globally, so does the potential for data, security and privacy breaches. The people who commit these crimes keep right up with the technology trajectory, looking for new opportunities to create havoc and pad their pockets. This makes it imperative for retailers to constantly upgrade their ability to secure the POS systems, interactive kiosks, and any other retail devices that are part of or connected to a retailer’s transactional systems. The consequences of a security breach or failure are too great to ignore, including everything from substantial fines to loss of consumer trust and damage to a company’s brand.

Fortunately, companies like Intel, McAfee, and Microsoft are constantly upgrading security technology and the security features of their products. Equally important, board companies, particularly members of the Intel® Intelligent Systems Alliance, are taking advantage of these security technologies and features to enable developers better ways each year to give retailers transactional products delivering ever higher levels of security. Continue reading

Advantech Brings Digital Content to Life at Integrated Systems Europe 2014

Advantech will present its complete hardware portfolio of digital in-store solutions in the Digital Signage Hall 8 stand

M210 at Integrated Systems Europe from 4 to 6 February 2014 in Amsterdam, the Netherlands. Advantech will demonstrate solutions serving a wide variety of applications including retail & hospitality, self-service, public services, transportation, education, entertainment and corporate use. Continue reading

Fitting Into the Most Unusual Space, Stretch Your Signage Display

Digital signage is an innovative medium for targeted information, entertainment, promotions and advertising, delivered in visually rich multimedia formats designed to attract consumers. Since digital signage is so ubiquitous these days, people no longer ask what it is because digital signage has matured into a fully developed, versatile product that has adapted to many different applications and environments. Digital signage displays now come in unusual shapes or configurations but 42″ and above are the most common sizes. However, large-sized displays with conventional aspect ratios of 16:9 or 16:10 have limitations— in locations where they are restricted in height or physical space. Like on elevators, buses, train stations, and hotel hall, the installation space is limited but the requirement for digital signage is huge. LED signage seem to be a good fit for these kinds of space-limited applications; however, LEDs are usually heavy, power consuming, and display low-resolution images. The demand calls for a new design of displays. Continue reading