When predictable is good

Predictable can be both good and bad when it comes to digital signage.

It’s bad when the content on the screen, as well as the layout and programming approach, looks much like everything else out there. To have impact, a network needs the stopping power of strong creative and an overall look that is anything but predictable.

But when it comes to operating a digital signage network, predictable warms the hearts of IT, deployment and operations people.

Ask anyone who has started and ran digital signage networks from the early stages, and they will be happy to relate all the mistakes made – among them a big decision to use consumer grade PCs. The problem, they’ll say, was that these PCs were anything but predictable. Continue reading