Integrated Systems Europe is coming up quickly, at the end of January in Amsterdam, and we’ll have a very substantial presence at the show.
Whether a buyer or seller, ISE is just about an essential event to be at for companies active in the digital signage sector. It’s the largest professional AV and systems integration trade show in Europe, with manufacturers, distributors, integrators, specifiers and technology managers from more than 100 countries around the globe.
Observers who’ve attended InfoComm in North America often say ISE is the superior show. The 2012 version is expected to attract 750 exhibitors and some 35,000 attendees over three days at the RAI facility in Amsterdam.
The crowds come for a wide range of reasons and interests, but from the more narrowed perspective of digital signage, this is what pulls people in:
One-stop shopping: Under one roof, it’s possible to see, touch and assess scores of hardware and software options for building out a digital signage network.
Expert access: While trade show booths are inevitably populated and somewhat dominated by sales and business development people, most companies also have their senior people there. Often, a big show like ISE is a rare opportunity to get a direct, unfiltered conversation with a CTO or head of development.
Latest and greatest: Many companies pin new product releases to the big shows, making it possible to get an early look at what’s coming available. Some larger companies often have extra meeting space on or off site where they will “lift the veil” for select customers on products that are still in the lab, but coming.
Education: ISE is also a conference, and there are dozens of sessions. Someone intrigued by 3D projection mapping on buildings, for example, could get an hour-long presentation for an expert who’s actually managed such projects.
Networking: Digital signage has an eco-system and while it is very competitive, it’s also filled with tremendous, bright people. A show like ISE connects people quickly and makes those ties far more personal than emails and phone calls. If you go, bring lots of business cards.
This is a must-be-there event for Advantech, and the happy thing is that the show is just 90 minutes up the A2 from our European head office in Eindhoven. We’ll be showcasing a variety of products at our booth:
New for the show are the UTC-520A 21.5” touch computer, which has a lot of potential for retail and public facility applications where interactivity is required, and the ARK-DS306, an AMD Embedded G-Series PC that offers fanless Full HD performance in the small form factor a lot of digital signage operators now demand.
Also at ISE, we’re showing the ARK-DS220, an ION2 based pluggable media player according to the OPS standard that slides into displays from companies like Philips and NEC, the value-focused ARK-DS303 media player and the ARK-DS520, which has the advanced Nvidia ION2 graphics processor. During the event we will be promoting ARK-DS220 together with Philips Public Signage’s brand new E-Series OPS public display as a bundle offer.
Advantech will also be demonstrating a set of Ubiquitous Touch Computer/Displays with multi-touch interactivity built in to 15.6-inch and 21.5 inch screens
We’ll be letting ISE attendees get their hands on our unique Hospitality Infotainment Terminals – a range of tablet-like devices aimed at health care, hospital and interactive, one-to-one digital signage applications. The terminals range in size from 12.1 to 18.5 inches.
Advantech will also have display product from MMD Philips and NEC, and our ARK-DS520 and ARK-DS220 players are being used in several of our software partners’ booths. Please find more details on the partners we are working with from this link.
Do set aside time to come and see us at ISE Stand #10S130. You’ll like what you see.