Digital signage is generally considered as one of the most powerful marketing and communication platforms for enterprises. Digital signage can be used for communicating and below are the common applications:
- Public information – news, weather, or information that is applicable for local needs such as where to find the information desk, flight departure or safety information etc
- Menu board – today’s offer with photos of the food, pricing, nutritional values etc
- Advertising – local promotional news, or general advertising messages for films, cosmetics etc
- Branding –in store display for branding purpose or customer engagement
- Influencing customer behaviour – influence customers by sending directional information on display or increase their dwelling time in specific store
- Enhancing customer experience – signage content to reduce perceived waiting time of the customers for example displaying medical related information in a clinic, or news in a bank.
- Enhancing the environment, create atmosphere – floor display or touch screen in a shop to enhance the atmosphere
- Internal information: Corporate messages, news for employees etc. Continue reading