Nowadays, digital signage is everywhere. It has become a popular marketing tool which can provide real time information such as map or promotional messages, advertising in rich multimedia formats to attract consumers, and to influence their behaviors. Interactive digital signage allows consumers to interact with the signage to enhance customer engagement and in-store sales. Among all public places, shopping malls are one of the ideal venues to utilize interactive digital signage.
Shopping mall is typically an environment that is noisy and crowded, if a digital signage is to be installed it has to carry big enough screen with good image quality in order to draw customers’ attention. Moreover, fast, yet accurate touch responses would be required to build a reliable interactive interface. Lastly, the signage needs to be rugged enough to withstand 24/7 usage and interactivity. Therefore, reliability and longevity are crucial for a successful deployment of digital signage in shopping mall.
Advantech has recently rolled out industrial signage monitor DSD-3032 that answers to the demand. Together with digital signage media player ARK-DS520 combined, they are suitable signage solution for such application. DSD-3032 provides 32” large format monitors supporting 1366 x 768(HD) resolution and unparalleled image quality with configurable I/O. Unlike commercial grade monitors, the 32” digital monitor is designed with a metal frame and is fanless. Moreover, DSD-3032 is equipped with optical multi-touch solution which provides accurate 2-point touch with 4 mm tempered glass and anti-glare feature. Its versatile signal interface including HDMI, DVI, and VGA offers customers a wide range of signal options. The monitor also provides RS-232 and RS-485 for OSD (On Screen Display) remote control. Finally, DSD-3032 is fully integrated with ARK-DS520 providing a total solution for in mall digital signage applications.