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The Key to Accelerating Signage Deployment

By Jason Kao, PM of Advantech Digital Signage Platform

From traditional promotions to the emerging digital media, Digital-Out-Of-Home (DOOH) applications have been used widely in various fields, and will also significantly grow in the next few years. According to the latest release from MarketsandMarkets, the total Digital Signage market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020. Since the total market will be finally hitting the price sweet spot with the double-digit growth and average cost down in the coming years, most survey companies believe that it will spur a booming ecosystem of developers, manufacturers, retailers and consumers in digital signage applications.

Simultaneously, the retail vertical sector is the highest by volume and is the most noteworthy field based on the statistical forecast. In order to keep up with market developments, System Integrators have to focus on the latest technology trends and look for solution designs that make their applications more valuable to users so as to capture such business opportunities in time.

 

Remote Management vs. Cloud Service

One of the virtues of digital displays is that they can be placed anywhere in a retailer’s store for branding, merchandising, promoting specials, and entertaining customers, so remote management is one of the key challenges for retailers and developers. Meanwhile, displaying vibrant messages on the screens to excite customers, improve their shopping experience, and further increase sales needs powerful, dynamic content management to providing the right message to the right person at the right time. As a result, qualified digital signage that not only supports rich media for dynamic content processing, but also offers remote or centralized management (covering content, as well as hardware and software) is regarded as the best solution to satisfy what this market demands and achieve the goal of effective remote control. Fortunately, the networked IPC-based player with Cloud service can really solve this issue. As a pioneering yet efficient approach to business operations, the Cloud based solution has recently been gaining more attention than ever in the digital signage industry. By utilizing the Software as a Service (SaaS) concept, the IPC media player equipped with Industrial Cloud Services enables vendors to centralize monitoring and managing of remote embedded devices in real time, and even to reduce their maintenance costs and manpower. And providing Design-in Services also lets System Integrators easily build up customized, intelligent systems as well as helping them to focus more on their own applications.

 

Hitting Game-winning Shots

Today, digital signage continues to evolve and create more diverse features whether it’s in shopping mall, hotel, airport or restaurant, stimulating more demand for video walls or multiple displays to gain better presence in the competitive market. In response to this, digital signage box PC provides a powerful graphics engine to support multiple independent displays or to connect several monitors together in a video wall. And each independent display output must handle Full HD 1080p content to ensure the best display quality. As displays get thinner and are mounted closer to the wall, the digital signage box PC, which is usually mounted behind the display or plugged into the display slot, also has to conform to the ultra slim size trend. Intel® introduced the ultra-small form factor platform which is called the “Next Unit of Computing” or NUC. The platform measures just 4 x 4 inches and features an Intel® Core™ family processor socket (Core i3/i5), two RAM SODIMM slots, two mini PCIe slots, support for HDMI, USB 3.0, Thunderbolt, Wi-Fi, and Bluetooth. This smaller, cutting edge platform and its super compact-size box PC with advanced functions should better suit a variety of installation environments, inevitably leading another wave of digital signage applications. Another technological trend is toward ever more interactive applications. A bevy of interactive features like gesture recognition and touchscreen are fuelling growth in the interactive digital signage market. Taking the shopping mall as an example, customers can virtually try on clothing via interactive displays, controlling the device simply by moving their hands in the air. All these interactive functions can be effortlessly implemented through the signage player with Microsoft® Kinect technology. Along with a public audience that enjoys using new technology to get information and perform transactions, a similarly innovative approach can be widely applied in other retail stores or public spaces, further pleasing customers, promoting the vendor’s products, and urging consumption.

 

Give Your Project a Head Start

For System Integrators, quick response to market needs always strengthens your competitive position. Many leading companies are already introducing readymade HW/SW to help developers implement their digital signage applications. For some examples:

Intel® OPS (Open Pluggable Specification), Advantech SUSIAccess for remote management, Windows® Embedded for multi-touch and motion sensor, Acronis Data Protection, McAfee System Security, etc. Integrating these HW/SW packages by you is not the best way to design digital signage applications however. A turnkey solution and customized services which provide reliable hardware, embedded OS, trustworthy management software, and network services can really accelerate your project implementation process and relieve the burden of compatibility testing.

 

Your Best Partner in Digital Signage

As technology continues to evolve with and affect customer behaviour and user experience, digital signage is bringing a historical shift to retailers. Advantech knows that quality and reliability are invariably more important than other considerations for System Integrators, so we provide industrial-grade devices with application-ready solutions to meet your needs. Among Advantech’s various turnkey solutions with customized services, you can always find a suitable IPC-based player for applications such as HD or Full HD, stand-alone or multi-display, slot-in module or all-in-one platform, small size or ultra slim. Advantech is committed to longer product life cycles and customer service as well. In addition to comprehensive product lines with a quality guarantee, Advantech’s worldwide sales bases and technical teams offer dedicated support to deliver your solution to the market faster.