Brand Experience is the Key

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Millennials are future of retail – and they are drastically changing it while spending more than ever before.
The article below describes what is important for a contemporary shopper to like a specific brand, which is, taken everything together and simplifying it, experiences.
While thus brand experiences and the atmosphere around a brand are becoming crucial, the question arises on how to achieve this. The third point that Lauren Freedman does is especially interesting, as latest hi-tech paves the way for experiencing new things. Read the article by clicking HERE and let us know what you think in the comments!

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