Digital signage is a common feature in bank branches nowadays, creating a more immersive customer experience and an effective communication channel. To engage and retain customers, many banks are utilizing digital signage in their traditional branches to improve the overall customer experience, showing relevant information about banking products, news and stock updates, entertainment, as well as real-time queuing information.
As bank services become increasingly complex and diverse, it’s important to be able to quickly update real-time information to all branches such as exchange rates and financial news. With digital signage installed, it’s a simple task to change content from a central control server. Content can also be edited locally or from a central control server then dispatched to individual branches each day, which makes it easier on the bank rather than hav¬ing employees at each branch change content themselves. Moreover, interior banking signage usually requires wall or ceiling mount installations, therefore a slim and light design signage player is preferable. Continue reading →
By Jason Kao, PM of Advantech Digital Signage Platform
From traditional promotions to the emerging digital media, Digital-Out-Of-Home (DOOH) applications have been used widely in various fields, and will also significantly grow in the next few years. According to the latest release from MarketsandMarkets, the total Digital Signage market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020. Since the total market will be finally hitting the price sweet spot with the double-digit growth and average cost down in the coming years, most survey companies believe that it will spur a booming ecosystem of developers, manufacturers, retailers and consumers in digital signage applications.
Simultaneously, the retail vertical sector is the highest by volume and is the most noteworthy field based on the statistical forecast. In order to keep up with market developments, System Integrators have to focus on the latest technology trends and look for solution designs that make their applications more valuable to users so as to capture such business opportunities in time. Continue reading →
Interview with CH Wu, Vice President of Advantech iServices & Applied Computing Group
What is intelligence? The term implies some mystery, and sparks imagination. But how to define it? When is life smart enough, and what is the basis of “intelligence”? Actually, intelligence does not have a single, specific characteristic, and all definitions come from the habits and preferences of users. What do users need now? And what may they need in the future? Everything must be available immediately and even be ready in advance, that is the true spirit of intelligence.
Four features to create intelligent life Automation technology has been used in a wide range of fields for many years, but the manufacturing sector is still the largest consumer of related applications. As a result, some industries, such as medical care, automotive, finance, logistics and retail, are not familiar with the latest technologies and the ways in which they can add distinct competitive advantages. CH Wu, Vice President, Advantech iServices & Applied Computing Group, noted that hardware suppliers with rich experience in manufacturing automation need to build on prior communication and complete aftersales service, rather than just providing the best hardware.
Video wall applications have become more and more popular due to their immense impact on viewers. To create high-impact and eye-catching video walls, the budget-conscious customer is looking for engaging content and high-performance solution which can attract audiences and improve the effectiveness of their branding; resulting in greater footfall, longer dwell times, higher brand recognition, and ultimately to increased sales. Video walls can have a huge impact on consumers purchasing decisions and are becoming an essential marketing ingredient for the retail sector, especially in shopping malls. Continue reading →
Vending machines have evolved, it’s now more than just a machine that accepts coins and dispenses products, but it is integrated with high definition displays running dynamic graphics, smart enough to detect and respond to individual viewers, interact-able with customer or their smart phones, enable product recognition technology to ensure right product is loaded and dispensed, and stay in contact with operator to send in real time data via the cloud. In the future the machines will be built to understand gestures, accept payment via NFC, dynamically adjust pricing to changing parameters and call for help via cloud when repair is needed. Continue reading →
The banking industry is being transformed. Thanks to branch automation management, banks using the Customer Visit System® (CVM) have improved services, personalizing the customer experience with a more friendly touch.
There are plenty of people in the bank, plenty of lines to wait in, and plenty of time to be lost waiting to get to the teller window. But on this trip, it’s a little diffferent. On the way to the bank, you remotely place yourself in a queue using a smartphone app. You walk in, the bank managers wanders over and greets you by name. Maybe she asks how your last business trip went, or how you’re settling in to the new house. There’s not a lot of time for talk though, as it’s your turn at the window. The teller gretts you by name as well and asks how the new car is running. It’s all quite surreal: you might feel a bit as if the bank is being run by your best friends.
In the 21st century, the ubiquitous Internet of Things (IoT) technology has already generated many new applications that improve human life, bringing us the comforts, convenience, and efficiency of digital signage, bank queuing systems, bus arrival prediction systems, and automobile parking service systems, to name just a few. These applications are usually carried out by thin-client computers and devices hooked to a network with a centralized server. Many of the terminal-end computers are deployed in commercial, industrial, or transportation spaces, indoors or out, and they need to be rugged and durable; smaller form factors and less power consumption are desirable, with a view to saving space, cost, and energy.
La Pasta is a popular Italian restaurant chain in Taipei, with several locations in the city, including the upscale Tianmu area and the Neihu technology corridor. Their popularity often leads to long waits for tables which average about 20~30 minutes. Many potential customers give up rather than enduring the wait.
Restaurant owners were quick to identify the problem and wanted to find a solution that would make customers happier as well as capture the additional business…
Medical computers with touchscreen technology need to meet stringent medical standards. Completely sealed for easy cleaning and touchable with gloves to perform accurate touch-based inputs in patient records in medical clean rooms like operating theaters are a must. Avoiding additional physical keys on the panel, or extra devices like keyboards, mouse or touchpad is efficient as these can harbor bacteria. A touchscreen can detect the presence and location of a touch within the display area, usually one or more fingers or a stylus. The touchscreen enables the user to interact with what is displayed without using an additional keyboard or mouse. Touchscreens are widely integrated in gaming consoles, all-in-one computers, tablets, navigation devices, smartphones, ATM devices and information kiosks. There is a variety of touch technologies that offer different methodologies of sensing the touch. All technologies are related to the X / Y coordinates of the touch sensitive area. The way how to sense the touch point is explained in the next paragraphs.
For the past two years, Digital Signage has attracted a lot of attention. Advantech has been cooperating with BICOM Information Technology, which was responsible for software design and was involved in this technological development in the early stages. In 2012, Advantech officially merged with BICOM, which has made Advantech’s Digital Signage products more competitive.
Integration Leads to Better Opportunities
Vice President of Advantech Intelligent Services R&D Development, Jim Yeh, who was the former General Manager of BICOM, noted that in addition to hardware devices, software functionality is also important for Digital Signage. And since it is a new medium, only a few suppliers can provide software services. So hardware suppliers must have long-term partnerships with software vendors, similar to the cooperation between Advantech and BICOM, who face market challenges together. Continue reading →
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