Companies in the early stages of planning digital signage networks often get focused on the hardware and software, and are often reminded and scolded that they also need to think about strategy and content. What often gets completely ignored is connectivity.
Internet access seems ubiquitous, and that there is no end of options, but the choices made around how networks are updated and managed need to factor in several considerations, or there can be problems with reliability, ease of management and budget.
Let’s look at the main options: satellite, mobile and terrestrial. Each has strengths and weaknesses.