It’s really easy to forget that while the installed base for digital signage is vast, and the technology almost boringly familiar for people working within the signage eco-system, for many others it is all very new and somewhat bewildering.
It looks simple enough – put some software on a PC, connect it to a display and load some media files in a schedule. But there is so much more involved to do digital signage well.
There is a constituency out there that fully believes the computing components of a digital signage network are just commodity items, and the cheapest, smallest units will eventually rule the day. But talk to the software and deployment companies that are supplying services to the largest networks out there, and you hear a very different story. They want performance and quality, and a reliable, predictable supply chain.
Price, they’ll tell you, is only one of many, many considerations. Quality and reliability are invariably more important to experienced users. Continue reading