There are many ways to engage an audience or customers with a specific brand. But none is as unobtrusive and rewarding as gamification. This method uses video game mechanics such as leader boards, rewards, trophies and interactivity to let customers literally play with the brand. When done well, the impact of gamification techniques is impressive, however, what exactly is gamification and how can the retail and hospitality industry leverage its positive outcomes? Have a look at the THIS article by Jennifer Lonoff Schiff for more insight on this topic and let us know in the comments if you favor this method or not!