Valuable customer experience with UTC-620 and Intel®RCM

In the new Intel® IoT Ignition Lab Swindon, a demonstration will be shown on the kiosk point-of-sale solution via a portrait panel PC with Intel® Retail Client Manager (Intel RCM) software application. This solution was realized by Advantech and Intel® Corporation.From left to right: Mike Fay, Sales Manager UK Advantech and and Rod O’Shea, Intel EMEA IOT Sales Director

Retailers would like to use every opportunity to influence consumers with their purchasing decisions. Having an all-in-one panel touch computer in-store with interactive content will have a great impact on shop visitors. Showing the collection the customer might be interested in based on their customer card for instance. The UTC-620, an all-in-one portrait retail panel computer with its 21.5” full-HD display, is optimal for reading content rich applications.

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The Facts About Omni-Channel Retailing

Omni-Channel marketing is an approach which aims to design seamless consumer experiences across all marketing channels—social networks, e-commerce, catalogs, flyers, smartphones, TV and radio, in-store digital signage, traditional brick-and-mortar, or any other channel a consumer might tap into. And it is becoming more important for merchants in retail and hospitality to remain competitive. From the point of view of the consumer, there is no difference between these channels. A shopper will be checking out products; price and feature comparing with a smartphone from inside the store (a phenomenon known as showrooming), looking at a friend’s recommendations on Facebook, watching TV commercials, and looking for a deal in the store.

They expect to be able to place orders online and handle returns at the brick-and-mortar location. They want easy access to continuous inventory, which can be managed by providing an endless-aisle display in-store.
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Enhance Your Shopping Experience in One Touch

Nowadays, digital signage is everywhere. It has become a popular marketing tool which can provide real time information such as map or promotional messages, advertising in rich multimedia formats to attract consumers, and to influence their behaviors. Interactive digital signage allows consumers to interact with the signage to enhance customer engagement and in-store sales. Among all public places, shopping malls are one of the ideal venues to utilize interactive digital signage.

Shopping mall is typically an environment that is noisy and crowded, if a digital signage is to be installed it has to carry big enough screen with good image quality in order to draw customers’ attention.  Moreover, fast, yet accurate touch responses would be required to build a reliable interactive interface. Lastly, the signage needs to be rugged enough to withstand 24/7 usage and interactivity. Therefore, reliability and longevity are crucial for a successful deployment of digital signage in shopping mall. Continue reading

An Introduction to Kiosk Signage

Kiosks are an increasingly popular choice to deliver a range of application in public environments. Those in retail and hospitality industries are finding it important to have reliable kiosk solutions to provide customers vital information and also speed up sales process. View below video to see what kiosk signage can do in various environments.