European market trends and application review (part II)

In the second part of this interview, Bas has further elaborated the applicability of Advantech solutions in the current digital signage industry.
  • In which area or market do you think Advantech’s products can be the most competitive?

Bas: Our products can actually be competitive in every market. For example, in retail, we present the reliability of our products as an advantage. In open areas such as supermarkets and stores, the signage display needs to be available all the time. Therefore, reliability really stands out as a crucial factor for users; a broken system or one that performs poorly will not draw customers. Having a standardized model is also good for large quantity purchases. We strive to make our products indispensable to our customers.

Reliability is especially important in dangerous environments such as certain geographic locations, places with extremely high or low temperatures,  and in smoke-filled areas like restaurants. Our products are competitive and fill a market niche not found in other’s products. Continue reading

Purpose-Built Beats “Could Be Used” When It Comes To Digital Signage

It’s really easy to forget that while the installed base for digital signage is vast, and the technology almost boringly familiar for people working within the signage eco-system, for many others it is all very new and somewhat bewildering.

It looks simple enough – put some software on a PC, connect it to a display and load some media files in a schedule. But there is so much more involved to do digital signage well.

There is a constituency out there that fully believes the computing components of a digital signage network are just commodity items, and the cheapest, smallest units will eventually rule the day. But talk to the software and deployment companies that are supplying services to the largest networks out there, and you hear a very different story. They want performance and quality, and a reliable, predictable supply chain.

Price, they’ll tell you, is only one of many, many considerations. Quality and reliability are invariably more important to experienced users. Continue reading