Enhancing digital signage experience in banks

Digital signage is a common feature in bank branches nowadays, creating a more immersive customer experience and an effective communication channel. To engage and retain customers, many banks are utilizing digital signage in their traditional branches to improve the overall customer experience, showing relevant information about banking products, news and stock updates, entertainment, as well as real-time queuing information.

As bank services become increasingly complex and diverse, it’s important to be able to quickly update real-time information to all branches such as exchange rates and financial news. With digital signage installed, it’s a simple task to change content from a central control server. Content can also be edited locally or from a central control server then dispatched to individual branches each day, which makes it easier on the bank rather than hav¬ing employees at each branch change content themselves. Moreover, interior banking signage usually requires wall or ceiling mount installations, therefore a slim and light design signage player is preferable. Continue reading

The Mission Critical Digital Signage Network

The lack of full remote access has killed or crippled many digital signage networks because of the costs brought on by having to send technical people to installed sites to resolve whatever problems have developed with the media players or screens.

Often, the equipment is located in areas that are accessible only after normal operating hours, and sometimes only by a pair of workers using anything from ladders to hydraulic lifts. Rolling a truck – the oft-used phrase for field service calls – during overtime hours, and then renting equipment such as man-lifts, can send network operating costs through the roof.

The problem is especially troubling because it often takes hours to make the service arrangements, while the actual fix might take minutes or even seconds. Every network operations manager can tell you stories about trying to resolve issues with local managers, and then giving up and going on site – only to discover a PC or screens was unplugged. Continue reading