Real products on display stands is a standard way to promote products in the cosmetics industry. If customers cannot find products that are suitable for them, display stands can provide customers with experiences to touch, feel, and try different cosmetics products via an interactive screen, and thereby motivating them to make qualified purchase decisions.
To help customers better understand their products, marketing and sales people try to design a visually engaging retail display to promote products by interacting with customers, ultimately with the aim to encourage them to make a purchase. Therefore the challenge is to understand the customer motives and behaviours than to simply present product information, the brand and products would be translated into customer experience. Continue reading →
Kiosks are an increasingly popular choice to deliver a range of application in public environments. Those in retail and hospitality industries are finding it important to have reliable kiosk solutions to provide customers vital information and also speed up sales process. View below video to see what kiosk signage can do in various environments.
The recent Digital Signage Expo trade show in Las Vegas was the first time we’ve noticed well-established companies in the digital signage sector move from dabbling on the R&D bench to actively marketing solutions based on the Android operating system.
A handful of companies – actually not as many as we might have expected – were showing working versions of solutions that had moved fully off of Windows or Linux to Google’s open source operating system. While we have all seen things at trade shows that never make it beyond the proof of concept stage, we think the industry is on the cusp of a substantial shift to Android because of the advantages it offers.
Android is labelled and known as the go-to operating system for smartphones and tablets not made by Apple, but there’s actually much more to it. It’s a complete operating system, middleware layer, and application layer that runs on top of a Linux foundation. It already has strong device and communication protocol support, and there is a huge inventory of Android applications (or “apps”) that add functionality and open these devices up to back-end, instantly-deployable solutions. Continue reading →
The release of a new batch of tablet devices by online sales giant Amazon has raised, once again, excited discussions about using low-cost consumer devices as digital signage appliances.
The idea comes up almost entirely because of cost and form factor. First it was the Apple iPad. Then it was the Samsung tablet. Then the other Android operating system tablets that started popping up. Now it’s the $199 USD Amazon Kindle Fire.
Within an hour of the announcement, the first questions started popping up in social media, asking whether the Fire could do the digital signage job on the shelf-edges and countertops of the retail and public spaces world.
In the most basic terms, sure they can. A handful of digital signage software companies have stripped down versions of their technology that can get a scheduled set of stills and videos running on devices as elemental as WiFi-enabled digital photo frames.
But there are some big caveats that need to be considered before a retailer or network operator goes down the path of using devices, built with specific uses in mind, for something very different. Continue reading →
The technical community has been talking for a while now about the coming Internet of Things – when our business and personal lives see a fundamental shift in how we see and use the Internet.
Right now, we use the Internet through computing devices like desktop PCs and laptops, tablets and smart phones. The digital signage industry was built and now operates around the concept of computers getting instructions and media from other computers, and driving visuals to screens.
The Internet of Things is the step beyond that – when what we know and do also taps into intelligent devices that may be as simple as sensors, but have Internet addresses and the smarts to send data and react to conditions and triggers.
Arguably, “things” have been existing at the edges of the Internet for many years. People turn off lights and open locked automobile doors using browsers and mobile apps, and industry has been getting feedback from sensors and monitors for many years. But they are far from the mainstream right now, and not all that intertwined.
That’s what will change. Advantech has been building rugged, intelligent devices for many years and our bread and butter are industrial computers. We see our future mission as Enabling an Intelligent Planet. It’s at the core of what we’ll be doing.
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