Digital Signage Is All About Video, So Where Are The Videos

Looking at how marketing is handled across the digital signage landscape – with the service providers, vendors and even the network operators – can’t help but form an odd thought: where’s the video?

The digital signage sector exists for video, but the great majority of the marketing and promotion of products is still done with very traditional written sales sheets, graphics and still photos. It’s actually rare to come across a company that effectively uses video to promote and explain what it has to offer.

Logic might suggest that producing videos takes finding a crew and providing plenty of time to shoot and edit something. That might lead people to think video production is just too expensive.

Yes, a full-blown, well shot, well lit and professionally edited three to four minute piece can cost a bundle. But that’s not what’s needed in most cases. Continue reading